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13 Nonprofits Honored for Outstanding Taglines: “Nothing Stops a Bullet Like...
A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or...
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Uniting Girls to Change the World girls fundraising & empowerment program Because There’s No Excuse for Abuse domestic abuse prevention services Your Lake. Love it or smell it. - lake water quality...
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Share Your Biggest Marketing Lesson Learned in 2010 – Free Nonprofit...
What’s the biggest marketing lesson you learned (or re-learned) in 2010? Please let me know by midnight, Thursday, Dec. 24 Friday, Dec. 17! I’ll summarize the trends, and share the lessons submitted...
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Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan
Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). And I want to share that...
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How to Stay Sane, Creative & Productive: The Nonprofit Marketing Balancing...
I have so much to do but don’t know where to start! That’s the crucial–but seldom acknowledged or discussed–challenge on which I co-led a vibrant mind meld at the Nonprofit Technology Conference...
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Your Chance to Develop a Compelling, Easy-to-Remember Tagline in Under Two...
I’m thrilled to launch the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether. Now you can fix this...
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You’re Not Alone – Smart Messaging Is Always Collaborative
It takes a team to create great messaging. As I get ready to launch our first Tagline Focus Project (TFP) program on July 6, many of you have gotten in touch to discuss it with me. And you’ve reminded...
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Deadline for Reinvigorating Your Org’s Messaging – July 6
Every marketing task your organization tackles should incorporate a frequent analysis of ROI (return on investment). It’s the only valid, vital framework for running an effective marketing program...
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Build a Compelling Tagline & Your Messaging Skills: 2 seats left—Starts March 6
I’d love to have you join me for the next Message Focus Project, starting March 6. Participants adore this immersive, limited-enrollment learning experience, and are thrilled to finish the program...
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Power of Productive Partnerships: We appreciate ours hugely
Building mutually-satisfying partnerships with organizations complementary to yours is one of the most effective marketing strategies I know, and one of the least costly in terms of budget and time....
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Shortcut to Campaign Conversion
Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations...
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Your Messages CAN Connect— Just Believe In Bias
Last week, I had the absolute pleasure of diving deeper into the science of communications with Ira Flatow, host of radio show Science Today, and Sendhil Mullainathan, Professor of Economics at...
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Today! Free Webinar—Get To Relevant Nonprofit Messages
This is it, your last chance to get the keys to the kingdom and join the 24% of nonprofits whose messages move people to act. Register right now to get a seat for today’s (3/27) webinar! 98% of seats...
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